Archive for August, 2013

Hello, world! Meet your Millennials!

The authors of Marketing to MillennialsHello, hello!

Rink and Laura learned a lot about the next generation. “Trade-up/trade-down” is just one of several ideas Generation Y absolutely loves. Meet the minds of these oh so savvy consumers.

Christie Garton and Jeff Fromm, authors of Marketing to Millennials, joined Rink and Laura for a very interesting show.

Listen here. Marketing to Millennials on August 27, 2013. 

Mazuma Credit Union: Brandon Michaels has a vision for awesomeness.

Mazuma Credit Union on August 20, 2013.

Welcome back, Brandon Michaels!

Since Brandon was last on the show, lots of good things are happening! Wow! Plans for a Vision of Awesomeness are in motion.

Listen here! Mazuma Credit Union on August 20, 2013.

Good chocolate + good leadership = good company

Rink, Laura, and Tom WardWelcome, Tom Ward, president and CEO of Russell Stover Candies to the Live with Rink and Laura show.

Tom is so good! Rink and Laura loved every minute of the conversation with the leader of the legendary chocolate factory based right here in Kansas City. Smart business decisions have taken this company from its beginnings in a single kitchen in 1923 to the country’s largest and most beloved manufacturer of boxed chocolates in North America. The company’s roots are deeply based in family values and traditions. And the products show it, from the popular chocolate Easter bunnies to the caramels made with real cream. Ooh la la! And a sustainability statement to match. This company is so good.

“Only the Finest.” That’s Russell Stover Candies.

This is a show you will not want to miss.

Listen here! Russell Stover Candies on August 13, 2013.